media

I definitely agree with today’s society, that medium is the message. “Cool medium” is the idea that the audience is suppose to fill in the message. “According to McLuhan’s theory, each medium has its own internal logic, and each affects how we experience the world.” (page 291) Cool medium relates to our society because of how we use the media in everyday life, we need it for updates on our news and for entertainment purposes. Some of the stuff we hear especially news stories allows for us to want to get involved and even base opinions or biases on certain situations.