The most interesting part of the reading to me
was about Rokeach’s Terminal Values. It makes sense that when an audience comes
to view a speaker they bring with them beliefs, values, and life experiences
with them. Of all these to me personally values is the most important. Beliefs
are just opinions but values are standing up for something you believe is
right. I like how the book states that you may have hundreds of beliefs but
values are deeply held, almost as if more sacred. I think that is what makes
them more special and intimate. With speaking I think we relate more to the
people who may hold the same values as we do. Attitudes is important as well
because it forces us to act in certain ways but it doesn’t hold the same secrecy
that values holds. It is so important for speakers to understand these values
to motivate action.
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